Monday, 28 February 2011

Press Release: Track stars join 'Eat Jamaican' campaign

Six of the country's World and Olympic Champions will give their support at the Launch of the national 'Eat Jamaican' campaign next Tuesday morning, March 1  at the Coronation Market. They are home-grown athletes who want to encourage their fellow Jamaicans to 'Grow what we eat and eat what we grow.'

Joining the campaign supported by the FAO and funded by the EU Food Facility, are:
  • Shelly Ann Fraser, OD - Olympic Champion 100m, World Champion 100m, Jamaican National Record Holder 100m;
  • Brigitte Foster Hylton, OD, World Champion 100m hurdles, Jamaican National Record Holder 100m hurdles;
  • Melaine Walker, OD, Olympic Champion 400m hurdles, World Champion 400m hurdles, Olympic Record Holder 400m hurdles, Jamaican National Record Holder 400m hurdles;
  • Nesta Carter, OD, Olympic Champion 4x100m, Olympic Record Holder 4x100m, World Record Holder 4x100m, fastest man in the world 2010;
  • Michael Frater, OD, Olympic Champion 4x100m, Olympic Record Holder 4x100m, World Record Holder 4x100m, World Champion 4x100m;
  • Asafa Powell, CD, Olympic Champion 4x100m, Olympic Record Holder 4x100m, World Record Holder 4x100m, World Champion 4x100m, former World Record Holder 100m.

Agriculture and Fisheries Minister Dr Christopher Tufton has welcomed the athletes on board. "The world-class performance of our athletes is a great testimony to the quality of our foods," he said. "For them to lend their voices to this important campaign will certainly strengthen our message."

The Eat Jamaican campaign will include islandwide road shows featuring Jamaica's leading chefs, recipe and song competitions. A 'Plant Up Yu Backyard' programme is also being promoted in collaboration with RADA.


26 Feb 2011

Contact Staci Smith
PROComm
876-926-6740
876-455-1166 

7 comments:

  1. Looking forward to this exciting campaign.Hopefully it will get Jamaicans to eat a lil more healthily as well.

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  2. Looking forward to this campaign too! It's best to eat our local home grown produce... It helps our economy and helps prevent many lifestyle diseases that are unavoidable when we constantly flood our bodies with unnatural processed imported stuff! 'Plant Up Yu Backyard' AND 'Grow what we eat and eat what we grow.' = AWESOME!

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  3. @Corve & @Layerphase

    We're glad that you're excited for the campaign. We're very excited to have this campaign and hope it achieves everything you mentioned and much much more.

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  4. A great idea!! Let's all eat More Local Yam Less Imported Rice!!!

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  5. It's sustainable and it's always best to eat local. Better for you and better for the environment. Should also be more cost effective than imported foods.

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  6. @Laura

    that's what we hope to get across to people. Thanks for the support

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